Nike MLB Lights Out

We built this creative direction around the exclusive launch of the "Lights Out" limited-edition jerseys, spotlighting select MLB clubs. Collaborating with a talented team, we explored every detail—from lighting and framing to pacing and tonality, ensuring the campaign resonates with fans and amplifies the hype around the drop. Bringing it all together with playful typography and dynamic design elements made this project a creative journey with intent on every level.

Using a 6 grid layout and intentional spacing with typography that followed the pattern of baseball stadium lights, we visually communicated the story of the product in a subtle and consistent way.